Amazon Seller & Vendor Central: The Ultimate Guide

Amazon Seller Central

Amazon Seller Central is a great tool used by individuals, brand owners and retailers who want to sell their products directly to Amazon customers using brand owners on the Amazon website. Amazon Seller Central is your hub for managing, marketing, and selling your products on Amazon, so understanding the basics of Amazon Seller Central is an important part of growing as a seller and reaching a wider audience. Luckily, understanding some of the basics of using Amazon Seller Central can help you get the most out of your Amazon seller account. When creating a new Amazon seller account, the first thing you should do is familiarize yourself with Amazon Seller Central as this is where you will be spending most of your time.

After provide all the basic information during sign up, your account will be ready.  You can log into your Seller Central dashboard and start listing your products. Through Inventory tab, you can start building your listing by searching for products already sold on Amazon or adding new products to the Amazon catalog. Match an existing listing (if someone already sells the item on Amazon) or create a new listing (if you’re the first or only seller).

If you sell a product that isn’t in Amazon’s catalog, you can create a new product via click on “I’m adding a product not sold on Amazon”. You can also add your product by click “Add product via upload” link if you’re familiar with Inventory file upload. Once you have uploaded your listings and listed them on the Amazon Marketplace, you can use the Seller Central website to manage all aspects of your seller account. If you have employees or assistants helping you with your Amazon seller business, you can allow them to log into your Amazon seller account using your settings.

Once you understand the products you want to sell and your business model, the next step is to develop an Amazon business plan. As with most things on Amazon, the answer depends on the type of plan you have, the reputation of the seller, and the products you sell. One of the most common mistakes sellers make is not understanding how Amazon charges for the services they provide.

You may not have access to special Seller Central features such as Fulfillment by Amazon, Brand Registry, or Amazon Advertising FBA, but if you do, we encourage you to use them. Through the Amazon Seller Centrals web interface, you control basic sales activities such as adding products to sell, managing orders, answering customer questions, tracking seller performance, and more.

If you want to setup your Amazon Seller Central account Or If you’re already an owner of Amazon Seller Central account, then we’re here to help you. We can manage your account so you have more time for grow your business.

Amazon Vendor Central

Amazon Vendor Central is an Amazon marketplace portal used by third-party brands, manufacturers, and merchants to promote and sell branded products to customers on the Amazon Marketplace. Third-party sellers ship all of their items to Amazon warehouses, and then Amazon ships them to customers via Amazon’s network of vans, drones, and Amazon robots using Prime Shipping. While Amazon does buy some of its products like Walmart, more than 50% of all its sales now come from third-party sellers.

When using Amazon Vendor Central, the brand acts as an Amazon vendor, selling wholesale to Amazon, which then owns and sells those products directly. The company has millions of Prime members, so people can’t help but find products advertised on the platform. Amazon also has a well-known brand that people trust, so even if the seller is unknown, selling through Amazon builds trust in their products. Consumers who see the “Amazon Shipping & Selling” label sometimes feel more secure and confident than the “Sold by Seller” label on a product listing.

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